From Monday – Decoding Nutrition
ABOUT
About

A clinic built on the belief that good advice is patient, particular, and quiet.

Coach Amit Shah has been practising nutrition in South Mumbai since 2014. One stubborn idea, ten years of quiet, repeated work.

Amit Shah, From Monday founder
Amit's story

Ten years, one stubborn idea.

Amit Shah trained as a strength coach in the early 2010s, working out of a small studio in Worli. What he kept noticing was that the people doing best weren't the ones training hardest — they were the ones eating sensibly, sleeping enough, and treating their bodies like something to live in for forty more years.

So in 2014 he closed the gym floor and opened a nutrition practice instead. From Monday was built on a single, stubborn idea: that everyday Indians don't need exotic diets, branded supplements or motivational language. They need someone who'll listen carefully, design quietly, and stay close enough to course-correct.

The clients who do best aren't the ones who follow the plan perfectly. They're the ones who never need to start over.

That's the whole philosophy. The rest is just careful, repeated, unglamorous work.

Credentials

The brief, factual version.

Practice founded
2014, Gamdevi, South Mumbai
Clients seen
1,200+ across India and the Gulf
Specialisation
Sustainable fat loss, metabolic health, family nutrition
Certifications
ISSN Sports Nutrition, Precision Nutrition L2
Publications
Mid-Day, Vogue India, Mumbai Mirror
Approach
No supplements, no crash diets — only habits you can hold for life
Who we work with

This clinic is built for specific people.

  • Working professionals who eat three meals out a week and cook the rest at home.
  • Adults in their 40s and 50s noticing weight, energy or sleep slipping.
  • People recently diagnosed with pre-diabetes, PCOS, fatty liver or high lipids.
  • Parents who want their family to eat better without becoming a nutrition project.
  • Anyone tired of being prescribed a diet that ignores how Mumbai actually eats.
Ready to start?

Let's see if we're the right fit.

A short, no-obligation conversation. We'll tell you honestly which offering makes sense for where you are right now.

Talk to us →